Lecciones aprendidas de treinta años de transformación digital en el periodismo: se necesita más planificación y menos improvisación
DOI:
https://doi.org/10.3145/infonomy.25.001Palabras clave:
Periodismo digital, Periodismo de alta tecnología, Inteligencia artificial, IA, Transformación digital, Innovación, Evolución, Tendencias, Medios sostenibles, Audiencias, Modelos de negocio, Comunicación digital, RecomendacionesResumen
El periodismo digital ha consolidado su papel como institución en la sociedad red. Aquejado por los embates de sucesivos procesos de contaminación, inoculados por sus detractores y por malas prácticas de algunos actores, afronta el segundo cuarto de siglo de la mano de la alta tecnología. Lo hace con la experiencia cosechada en los últimos años, repletos de sucesivas transformaciones y adaptaciones, y con varias lecciones aprendidas de los éxitos y los fracasos. Tras muchas iniciativas que entraron en el ecosistema comunicativo bajo la alargada sombra de la improvisación, con el convencimiento de que en el mundo digital se precisaba poca capitalización y que había muchas oportunidades, ahora, treinta años más tarde, parece primar la planificación y el estudio detallado de los proyectos que se ponen en marcha.
No es un seguro de supervivencia, pero sí una garantía para desarrollar proyectos alejados de las especulaciones y defensores de las soluciones precisas para problemas concretos. A medida que los promotores de nuevos medios nativos digitales cuentan con asesores especializados en el campo y aplican resultados de la investigación científica, los proyectos evidencian más solvencia. Con la disruptiva emergencia de la Inteligencia Artificial generativa, los desafíos se multiplican y aparecen renovadas oportunidades para que, mediante alianzas entre consultores e investigadores en Comunicación, se mejoren los diseños de los nuevos periódicos digitales que, incorporando la IA en los procesos, cultiven un periodismo más humano y elaborado por humanos. En este momento, cuando el mundo periodístico diseña estrategias con la mirada puesta en el horizonte del 2030, lo que aconseja la experiencia cosechada de los últimos treinta años de periodismo digital es la aplicación de más planificación – estudiar y testear los proyectos – a fin de reducir el número de fracasos y fortalecer el ecosistema comunicativo digital con medios periodísticos digitales solventes y sostenibles.
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Derechos de autor 2025 Xosé López-García, Ana-Isabel Rodríguez-Vázquez, José Casás
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