Políticas de género en las marcas moda: una aproximación a través de las aplicaciones móviles
DOI:
https://doi.org/10.3145/infonomy.25.010Palabras clave:
Moda, Género, Unisex, LGTBI+, Marca, Aplicaciones móviles, Diversidad, IgualdadResumen
En los últimos años la industria de la moda no sólo se ha preocupado por cuestiones relacionadas con la sostenibilidad medioambiental, si no que se ha preocupado también de aspectos relacionados con la representación del género y la inclusión social. Ante una sociedad cada vez más diversa, las marcas de moda se han visto obligadas a replantearse en qué medida estaban abordado el tratamiento del género, como por ejemplo a través de la incorporación de prendas unisex. Para abordar este tema, este estudio realiza un análisis de contenido en el que se proponen un conjunto de indicadores que permiten evaluar políticas de género de las marcas de moda. Estos indicadores se testan con 40 aplicaciones móviles de marcas que operan en España. Los resultados indican que las políticas más extendidas son la disponibilidad de productos unisex y LGTBI+, mientras que la presencia de una sección informativa para explicar las políticas de género es menos común entre las marcas de moda.Citas
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Derechos de autor 2025 María Sicilia, Mariola Palazón, Lorena Martínez-González
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
