Estrategias de comunicación en salud pública: estudio de su efectividad
DOI:
https://doi.org/10.3145/infonomy.24.054Palabras clave:
Comunicación social, Salud pública, Estrategias de Comunicación, Campañas de comunicación, Redes sociales, Comunicación exterior, Problemáticas sociales, Seguridad vial, COVID-19, Inteligencia artificial y Big-data, EvaluaciónResumen
Hablar de salud pública conlleva necesariamente, aparte de otras consideraciones, hablar de comunicación. Sin una comunicación efectiva orientada a la población, la salud pública tendrá importantes impedimentos para su correcto desarrollo e implementación, más allá de otros aspectos de índole económicos, sociales, de planificación, políticos, etc. El presente artículo se centra en discernir, desde las evidencias y el análisis científicos, sobre las mejores prácticas y estrategias de comunicación relativas a la salud pública, a la vez que identificar carencias y posibles errores al respecto, para tratar de proporcionar recomendaciones o guías que mejoren su efectividad.
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Derechos de autor 2024 Mireia Faus-Real, Francisco Alonso-Pla, Cesáreo Fernández-Fernández
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
