Estrategias de comunicación en salud pública: estudio de su efectividad

Autores/as

DOI:

https://doi.org/10.3145/infonomy.24.054

Palabras clave:

Comunicación social, Salud pública, Estrategias de Comunicación, Campañas de comunicación, Redes sociales, Comunicación exterior, Problemáticas sociales, Seguridad vial, COVID-19, Inteligencia artificial y Big-data, Evaluación

Resumen

Hablar de salud pública conlleva necesariamente, aparte de otras consideraciones, hablar de comunicación. Sin una comunicación efectiva orientada a la población, la salud pública tendrá importantes impedimentos para su correcto desarrollo e implementación, más allá de otros aspectos de índole económicos, sociales, de planificación, políticos, etc. El presente artículo se centra en discernir, desde las evidencias y el análisis científicos, sobre las mejores prácticas y estrategias de comunicación relativas a la salud pública, a la vez que identificar carencias y posibles errores al respecto, para tratar de proporcionar recomendaciones o guías que mejoren su efectividad.

Biografía del autor/a

Mireia Faus-Real, Universitat de València

Francisco Alonso-Pla, Universitat de València

Cesáreo Fernández-Fernández, Universitat Jaume I

Citas

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Publicado

2024-09-18

Cómo citar

Faus-Real, M., Alonso-Pla, F., & Fernández-Fernández, C. (2024). Estrategias de comunicación en salud pública: estudio de su efectividad. Infonomy, 2(5). https://doi.org/10.3145/infonomy.24.054