Setting research questions and hypotheses in quantitative and qualitative studies: clarifying their use and application
DOI:
https://doi.org/10.3145/infonomy.23.001Keywords:
Communication, Hypothesis, Research questions, Research approaches, Qualitative methods, Quantitative methods, Recommendations, DifferencesAbstract
The formulation of hypotheses and research questions as fundamental guides in both the development of qualitative and quantitative research is a common practice in communication studies. However, on many occasions,
there is some confusion about under what conditions it is appropriate to formulate hypotheses or research questions based on the qualitative or quantitative nature of observations. In this brief essay, the objectives and
differences of quantitative versus qualitative research are examined, and different reasons are given about when the formulation of hypotheses or research questions is more appropriate.
References
Alvesson, Mats; Sandberg, Jörgen (2014). “Habitat and habitus: Boxed-in versus box-breaking research”. Organization studies, v. 35, n. 7, pp. 967987. https://doi.org/10.1177/0170840614530916
Goyanes, Manuel (2020). “Against dullness: on what it means to be interesting in communication research”. Information, communication & society, v. 23, n. 2, pp. 198-215. https://doi.org/10.1080/1369118X.2018.1495248
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