Disinformation networks: the virality of fake news, echo chambers and algorithmic manipulation
DOI:
https://doi.org/10.3145/infonomy.25.039Keywords:
Post-truth, Fake news, Manipulation, Algorithms, Artificial Intelligence, Echo chambers, ViralityAbstract
Misinformation, exacerbated by social media and the use of algorithms, has become one of the main dangers facing contemporary societies as we know them. It clearly undermines everything that makes us human. In the post-truth era, emotions displace facts and lies are more likely to go viral than the truth. This phenomenon is reinforced in digital echo chambers, where users are exposed only to content that confirms their beliefs, strengthening polarization and reducing their critical thinking skills. Added to this is Artificial Intelligence, which achieves an experience of veracity through hyper-realistic and viral content. In the face of this, the development of critical thinking in the post-truth era is an act of resistance against noise and manipulation. Giving up on it jeopardizes the truth itself and undermines democracy and freedom.References
Apple Tree Communications (2025). Marcas bajo la tiranía del algoritmo. 2ª edición. Apple Tree Agency. https://appletree.agency/newthinking/marcas-era-del-algoritmo
Arendt, H. (1971). La vida del espíritu. Taurus.
Eco, U. (2015, junio 11). Las redes sociales han dado el derecho de hablar a legiones de idiotas. La Stampa [recogido en El Observador]. https://revistaelobservador.com/sociedad/comunicacion/10214-el-filosofo-umberto-eco-carga-contra-las-redes-sociales-dan-el-derecho-de-hablar-a-legiones-de-idiotas-que-primero-hablaban-solo-en-el-bar-despues-de-un-vaso-de-vino-sin-danar-a-la-comunidad
European Commission (2025). Eurobarometer survey 3592: encuesta de redes sociales 2025. https://europa.eu/eurobarometer/surveys/detail/3592
Fundéu (2020). Posverdad y fake news: cuando la emoción desplaza a la verdad. Fundéu.
Molina, J. (2024, enero 25). Qué tengo que saber de la publicidad en medios para que no me engañen. La Razón. https://www.larazon.es/tecnologia/20220125/shj3y7r4r5hadoodgcg2kxlpx4.html
New York Sun (1835). The Great Moon Hoax [Serie de artículos].
Newman, N.; Fletcher, R.; Robertson, C. T.; Ross Arguedas, A.; Nielsen, R. K. (2025, June 17). Digital News Report 2025. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025
Pariser, E. (2012). The filter bubble: What the internet is hiding from you. Penguin Press. 294 pp. https://www.google.es/books/edition/The_Filter_Bubble/Qn2ZnjzCE3gC?hl=es
Posetti, J.; Matthews, A. (2018). Una breve guía de la historia de las ‘noticias falsas’ y la desinformación: un módulo de aprendizaje para periodistas y educadores de periodismo. https://www.icfj.org/sites/default/files/2019-06/HistoryPropaganda_Espanol2_final_5.pdf
Rodríguez-Fernández, L. (2019). Redes sociales y desinformación en la era digital. Revista Latina de Comunicación Social, 74, pp. 1714-1728. https://doi.org/10.4185/RLCS-2019-1406
RTVE Noticias (2025, junio 17). Digital News Report 2025. Más de la mitad de los españoles cree que los políticos son una "amenaza desinformativa".
Unesco (2025). Behind The Screens. Insights from Digital Content Creators. Understanding their Intentions, Practices and Challenges https://unesdoc.unesco.org/ark:/48223/pf0000392006
Vosoughi, S.; Roy, D.; Aral, S. (2018). The spread of true and false news online. Science, 359(6380), pp. 1146–1151. https://doi.org/10.1126/science.aap9559
Downloads
Published
How to Cite
Downloads
Dimensions
Issue
Section
License
Copyright (c) 2025 Ulises-Jesús Medina-Martín

This work is licensed under a Creative Commons Attribution 4.0 International License.