Some keys to be taken into account for the creation of a sustainable digital native media in a changing communication ecosystem
DOI:
https://doi.org/10.3145/infonomy.23.003Keywords:
Digital native media, Digital journalism, Journalistic products, Media ecosystem, CommunicationAbstract
The rise of digital native media, many of them hyperlocal, is a sustained trend of the last ten years. Many of these media have appeared due to the desire of the promoters to have their own voice on the network, although without a solid project to ensure their sustainability, which has led to successive changes in their business model. Based on the analysis of many of these media that were created in the second decade of the current millennium, within the framework of the results of two projects on digital native media, this essay includes some steps that should be considered before the launch of a digital native journalistic media in today's changing communication ecosystem.References
Pastor, Lluís (2010). Periodismo zombi en la era de las audiencias participativas. La gestión periodística del público (II). Barcelona: Editorial UOC. ISBN: 978 84 97889513
Salaverría, Ramón; Martínez-Costa, María-del-Pilar (2021). Medios nativos digitales en España. Caracterización y tendencias. Salamanca:
Comunicación Social Ediciones y Publicaciones. ISBN: 978 84 17600 60 0
Vázquez-Herrero, Jorge; Negreira-Rey, María-Cruz; López-García, Xosé (2023). “Research on digital native media: an emerging topic in the field of digital communication”. Profesional de la información, v. 32, n. 2, e320202. https://doi.org/10.3145/epi.2023.mar.02
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Published
2023-08-25
How to Cite
López-García, X. (2023). Some keys to be taken into account for the creation of a sustainable digital native media in a changing communication ecosystem. Infonomy, 1(1). https://doi.org/10.3145/infonomy.23.003
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