Extended Reality, Spatial Computing and Metaverse: marketing instruments or evidence of a paradigm shift in communication?
DOI:
https://doi.org/10.3145/infonomy.24.020Keywords:
Digital Communication, Virtual Reality, Augmented Reality, Mixed Reality, Emerging Narratives, Virtuality, Prosumers, InternetAbstract
Rapid technological evolution is driving virtualization in diverse fields, forming spe-cific digital communities, and laying the groundwork for the metaverse. Advances in mobile technologies, big data, and artificial intelligence are in many ways reshaping human life. This scenario lacks uniformity and is determined by the needs of the main technological players. With the emergence of new technologies and the evolu-tion of existing ones, concepts such as Virtual Reality, Augmented Reality, and Mixed Reality are constantly being redefined, originating others such as Extended Reality and coexisting in the same space-time with proposals such as the Metaverse and now more recently, Spatial Computing, which generates questions about the convenience or real utility of these, their main differences and main con-siderations, which requires a greater commitment around digital literacy.References
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Copyright (c) 2024 Pavel Sidorenko-Bautista, José-María Herranz-de-la-Casa
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