Artificial intelligence (AI) on TikTok: the platform talks about its use
DOI:
https://doi.org/10.3145/infonomy.24.040Keywords:
TikTok, Transparency, AI, Algorithms, For you, Filters, Creativity, Content creationAbstract
Today, TikTok is among the most widely used platforms globally. TikTok's utilization of AI is closely linked to its success. This idea is present in its users almost intuitively, but TikTok is opaque in describing how it is managed. In this paper, we look closely at what TikTok tells us about how the platform employs AI functionalities. We consulted its web pages and the bot embedded in TikTok's Business Center. The results show that TikTok is not entirely transparent about the algorithm that governs the "for you" section but acknowledges the use of generative AI in content generation, in collaboration with other partner tools such as CapCut.
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Copyright (c) 2024 Pavel Sidorenko-Bautista, Pilar Lacasa, Mitsuko Matsumoto
This work is licensed under a Creative Commons Attribution 4.0 International License.
