Uso de focus groups en investigación científica: Guía práctica para investigadores
DOI:
https://doi.org/10.3145/infonomy.25.002Keywords:
Focus groups, Methodology, Qualitative, Interviews, Research design, Research technique, Conversation, Group dynamics, Moderator, GroupsAbstract
This article offers a practical guide for researchers new to the qualitative technique of focus groups. Exploring their application, advantages and limitations, it provides a series of detailed recommendations for its correct implementation. Its objective is to serve as a useful tool for those seeking to understand and apply this technique.
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