Estrategias de SEO para bibliotecarios

Autores/as

DOI:

https://doi.org/10.3145/infonomy.24.025

Palabras clave:

Bibliotecas, SEO, Visibilidad web, Contenidos de calidad, Tráfico orgánico

Resumen

Se presentan las principales técnicas y aspectos a considerar al comenzar a implementar estrategias de SEO en las bibliotecas. El proceso se inicia con una auditoría para evaluar la situación y, a partir de aquí, se abordan los diferentes elementos a aplicar. Se concluye destacando la importancia de los contenidos de calidad, los cuales deben someterse a una evaluación y revisión continua.

Biografía del autor/a

Mari Vállez, Universitat de Barcelona

Carlos Lopezosa, Universitat de Barcelona

Citas

Beus, Johannes (2020). “Why (almost) everything you knew about Google CTR is no longer valid”. Sistrix Blog. https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid

Clark, Jason A.; Williams, Helen K. R.; Rossmann, Doralyn (2022). “Wikidata and knowledge graphs in practice: Using semantic SEO to create discoverable, accessible, machine-readable definitions of the people, places, and services in Libraries and Archives”. Information Services & Use, 42(3-4), pp. 377-390. https://doi.org/10.3233/ISU-220171

Dickinson, Zoe; Smit, Michael (2016). “Canadian public libraries and search engines: Barriers to visibility”. Aslib Journal of Information Management, 68(5), pp. 589-606. https://doi.org/10.1108/AJIM-09-2015-0147

Formanek, Matus (2021). “Solving SEO issues in DSpace-based digital repositories: A case study and assessment of worldwide repositories”. Information Technology and Libraries, 40(1). https://doi.org/10.6017/ital.v40i1.12529

Gasparotto, Melissa (2014). “Search engine optimization for the research librarian: A case study using the bibliography of U.S. Latina lesbian history and culture”. Practical Academic Librarianship, 4(1), pp. 15–34. https://doi.org/10.7282/T3KW5D8S

Kulshrestha, Juhi; Eslami, Motahhare; Messias, Johnnatan; Bilal-Zafar, Muhammad; Ghosh, Saptarshi; Gummadi, Krishna P.; Karahalios, Karrie (2018). “Search bias quantification: investigating political bias in social media and web search”. Information Retrieval Journal, 22(1), pp. 188-227. https://doi.org/10.1007/s10791-018-9341-2

Lee, Sungin; Jang, Wonhong; Lee, Eunsol; Oh, Sam G. (2016). “Search engine optimization: A case study using the bibliographies of LG Science Land in Korea”. Library Hi Tech, 34(2), pp. 197-206. https://doi.org/10.1108/LHT-02-2016-0014

Sharma, Somvir-Preeti (2022). “Search engine optimization for the visibility and accessibility of library webpage”. International Journal of Information, Library and Society, 11(2), pp. 18-22. https://shorturl.at/uwIOY

Soulo, Tim (2023). “96.55% of content gets no traffic from Google: here’s how to be in the other 3.45%” [new research for 2023]. Ahrefs Blog. https://ahrefs.com/blog/search-traffic-study

Vállez, Mari; Ventura, Anna (2020). “Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities”. The Journal of Academic Librarianship, 46(4). https://doi.org/10.1016/j.acalib.2020.102171

Yalcin, Nursel; Kilic, Ali (2016). “A comparison of private university websites in Ankara according to their search engine optimizations”. AJIT-e: Online Academic Journal of Information Technology, 7(23), pp.55-66. https://doi.org/10.5824/1309‐1581.2016.2.005.x

Descargas

Publicado

2024-04-04

Cómo citar

Vállez, M., & Lopezosa, C. (2024). Estrategias de SEO para bibliotecarios. Infonomy, 2(2). https://doi.org/10.3145/infonomy.24.025