SEO strategies for librarians

Authors

DOI:

https://doi.org/10.3145/infonomy.24.025

Keywords:

Libraries, SEO, Web visibility, Quality content, Organic traffic

Abstract

The main techniques and aspects to consider when starting to implement SEO strategies in libraries are presented. The process begins with an audit to assess the situation, and from there, it addresses the different elements to apply. It concludes by highlighting the importance of quality content, which should undergo continuous evaluation and review.

Author Biographies

Mari Vállez, Universitat de Barcelona

Carlos Lopezosa, Universitat de Barcelona

References

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Vállez, Mari; Ventura, Anna (2020). “Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities”. The Journal of Academic Librarianship, 46(4). https://doi.org/10.1016/j.acalib.2020.102171

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Published

2024-04-04

How to Cite

Vállez, M., & Lopezosa, C. (2024). SEO strategies for librarians. Infonomy, 2(2). https://doi.org/10.3145/infonomy.24.025