Implementation of a campaign to promote active breaks for teenagers and university students

Abstract

This study focuses on a campaign to promote healthy habits among adolescents and university students through active breaks during their academic day. Given the increase in sedentary lifestyles among young people, the main objective was to promote light physical activity to improve physical, mental and academic well-being. The methodology employed included a theoretical review of the concept of active breaks and their effectiveness in educational contexts, as well as the design of a communicative proposal based on gamification, digital tools and social networks to facilitate participation. Three routes with different levels of physical intensity were proposed and resources such as QR codes and Instagram were implemented. The results show a moderate acceptance of the campaign, with barriers such as an initial lack of knowledge of the concept and low participation, but also a positive assessment of its usefulness. The conclusions highlight the potential of active breaks to improve student health and performance, although more institutional support, more effective communication strategies and longitudinal studies are needed to consolidate their impact.